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Being Contagious.

July 10, 2009

 Infectious and Viral isn’t Always a bad thing…

Viral – a term used to describe anything related to viruses.  Virus – a microscopic infectious agent.biohazardlabel

I was online with a friend and we were discussing an online group that we had both joined.  It’s grown very large very quickly and many in the group are boycotting a particular business. Neither of us are sure if  all of the reasoning behind the boycott is sound, but that’s neither here nor there.  We were saying that the business in question would likely see some not so great repercussions from this viral phenomenon.  People were angry and it was spreading.. yup, like a virus. 

We discussed how viral marketing can go either way — can either hurt or help.  The same friend sent me the link to this video which was recorded at festival in Calgary.  It’s essentially a human reenactment of viral marketing.

Buddy is just enjoying himself.  His “product” so to speak is his dancing… and fun.

He’s just dancing away having a great time, doing the best he can and being quite entertaining ….then he engages a “customer” in essence… another guy comes and joins his dance.  These two guys are having so much fun that a couple of others are drawn in and come over to join… then a few more.. until there’s a rush of people at the 1:30 mark of the video.  Then SWARMS of people are tripping over themselves to be a part of this because practically everyone is doing it and it’s now THE THING to do.  Everyone gets caught up in the feeling.  His enthusiasm became contagious and spread through the crowd within minutes.

Buddy was just being himself and being real.  He was just being the best darn (possibly drunk) crazy dancer he could be.  He didn’t have any kind of slick come on or marketing or ad campaign. His “product” .. what engaged people.. was his fun loving attitude.. a couple people joined, then a few more.. until loads of people were infected with his spirit.. they all wanted a piece of the party. 

It’s very much the way social media and viral marketing both work.. like the old shampoo commercials said “I told two friends, and they told two friends.. and so on.. and so on… ”

If your first customer is super happy with you, he’ll tell lots of other people.  And they’ll tell others.  It becomes contagious.

And if you love what you do and enjoy it and provide a great product, you’ll be “infectious”… people will want to be a part of the fun.

At the very end of the video you can hear a girl say “HOW did he DO that?”.   Just by being real and enthused…  and being the best darn crazy dancer he could be.

2 Comments leave one →
  1. July 13, 2009 10:57 pm

    Hahaha! This is awesome! Thank you for sharing!

    I have always believed that the best way to get noticed is to be yourself!

  2. August 22, 2009 2:06 am

    Striking how “buddy” changes the rules in front of the fence from “watching quietly” to “dancing wildly”. Now if you were catering the quiet watchers because your marketing analysis said they are the majority: too bad ….

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